The Appeal of Diamonds

The Appeal of Diamonds

The use of diamonds in jewelry has existed for many years and it is often those who are in the spotlight who dictate which particular designs are the most popular. Designers of both diamond jewelry and clothing often use the stars input to design and customize items for celebrities and those who are respected in the social community. Once the design is created it is usually worn by the celebrity in a public place, like a movie premiere or an awards show so that the general public will see it and want to buy jewelry with that particular design. Stars like Will Smith, Paris Hilton, and Beyonce are often seen wearing cutting edge diamond jewelry and clothing that soon after, becomes extremely popular.

Paris Hilton is very hands-on with her diamond jewelry designs as she is looked up to in the fashion world as a trend setter and her attention to detail has allowed her to head a team of designers for her own line. Her main focus is affordability as some of her designs use crystals as a substitute for diamonds. Her watches, for instance, are very well priced and use cutting edge designs that draw the attention of young women everywhere. These young women feel special wearing Paris’ designs as they feel they are her peers and trust that her designs are modern and trendy. One example of her exquisite designs is a 18K white gold diamond encrusted watch designed by Paris in conjunction with the famous companies Parlux and Tourneau. This watch is a stunning example of elegant design and functionality displaying five different time zones. It was auctioned off in 2005, with the proceeds donated to charity.

There are also certain design aspects that seem to have gained more popularity in recent years. The heart, the star, and the cross are three diamond shapes that seem to appear often in the trendiest designs as market research has shown that these shapes are desirable. Many designers in turn utilize these shapes in their lines with many significant pieces bearing these shapes as well. The increase in popularity of diamonds and diamond jewelry has really added to the mystique of the diamond as designers are able to utilize diamonds in more creative ways. The use of diamonds by Victoria Secret in their undergarments is just another one of many examples of creativity and the crossover appeal of the diamond.

For more diamond education, check out these great articles from the diamond connoisseurs at Abazias Diamonds.